The key to a successful promotional products campaign is to understand
what consumer exactly wants. In the recent studies the advertising agencies
specialty Institute found some pretty surprising discrepancies between companies’
and consumers’ attitudes about promotional product. That most of the companies
want the promotional product consumers do not want to waste their money on
unnecessary product upgrades that customers do not value. Here is the summary
of the finding Gift Ideas for Men.
Name brand items are overrated.
Does it matter if you’re logoed for the best pen companies like Moleskine. Then seventy percent of the companies thought name brand giveaways were important to the consumers. Only 32 percent of consumer, however you may felt the name of the brands is important. This is why companies spend too much money on product label. Because of these the distributors emphasize the product quality over the brands name. For the instance consumer may not care if the pen is manufactured by the BIC, but they want to make sure that the pen offers the smoother writing and won’t leak in their pocket.
Does it matter if you’re logoed for the best pen companies like Moleskine. Then seventy percent of the companies thought name brand giveaways were important to the consumers. Only 32 percent of consumer, however you may felt the name of the brands is important. This is why companies spend too much money on product label. Because of these the distributors emphasize the product quality over the brands name. For the instance consumer may not care if the pen is manufactured by the BIC, but they want to make sure that the pen offers the smoother writing and won’t leak in their pocket.
Men are from Mars. Women are from Venus.
The study also uncovered that men and women have significantly different views about promotional product. Males generally rate the quality of the promotional products higher than that of women. In addition to this men are more likely to carry the best pen that suits their profession, whereas women does not thing much about the thing that she carry in terms of pen around the house or while doing work. Females are however bigger fans of the promotional things than that of males. Women own more things than men and because it is more likely to use them while writing something and using them at the time of work than men. Thus by keep the promotional goals in mind when you target men or women. If you prefer that women things are the brand all over the town. However, you would prefer that the use of your item is around the house, go for the normal once.
The study also uncovered that men and women have significantly different views about promotional product. Males generally rate the quality of the promotional products higher than that of women. In addition to this men are more likely to carry the best pen that suits their profession, whereas women does not thing much about the thing that she carry in terms of pen around the house or while doing work. Females are however bigger fans of the promotional things than that of males. Women own more things than men and because it is more likely to use them while writing something and using them at the time of work than men. Thus by keep the promotional goals in mind when you target men or women. If you prefer that women things are the brand all over the town. However, you would prefer that the use of your item is around the house, go for the normal once.
Consumers expect premium brands to advertise on exceptional promotional products, according to the study. The figure is higher for males, higher if the logo came from a prestige brand. The takeaway the promotional product should add value to the brand and never detract from it to find Gift Ideas for Men.
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